Media Planning. Plan now. Win later.

Where Media Strategy meets Media Buying.

What is media planning? It’s the strategic planning that prioritizes your media dollars so that targeted allocations are spent efficiently and deliver your expected goals.

Media planning defines the process of distributing your advertising and marketing message to the right audience at the right time. Built from a sound strategic perspective and based on current research, market segmentations are identified using such criteria as demographics, geographic data, seasonality behaviors, etc. Our media planner then analyzes media selections for cost efficiency against the target audience, and customizes a media plan that incorporates the approved marketing and advertising objectives.


A top New Jersey strategic media marketing ad agency that brings your media campaign to life.

First Looks’ strong negotiating skills and established media relationships in New Jersey and beyond bring the best deal for your dollar and secure added value to enhance every media marketing and ad campaign, whether online or offline. Without proper selection and execution, a media buy will underperform its objective and produce a low ROI. Our professional media relationships work to broadcast your message to the right target audiences at the right time at the right price, optimizing your media planning efforts.

Media Planning Services include:

Want some more information on Media Planning? Fill out the quick form below.