@-A-Glance Series: Omni-Channel
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First Looks Agency <br> @-a-glance
Wednesday March 4

THIS ISSUE:
Omni-Channel

A new word in retail marketing worth learning!

Though marketing sometimes creates its own vocabulary, here's a word that isn't a catchy phrase of the month. For retail advertisers, it's a word to address and apply into your marketing program: OMNI-CHANNEL.

Omni-channel shopping is all about creating a seamless and immersive customer experience across all channels. A customer should feel continuity about a company and its brand at all times. The same presentation, personality, voice, display, tone and graphics should flow together—generating a common experience for the customer. Does your brand/product offer the same customer experience across these retail dimensions?

  • e-commerce
  • offline
  • social
  • mobile, tablet, laptop, desktop
  • kiosk
  • brick-and-mortar channels
Omni-Channel

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