@-A-Glance Series: The word one for all website redesigns
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First Looks Agency <br> @-a-glance
Thursday  |  January 17, 2013

THIS ISSUE:
A website redesign needs just
one word to succeed: BEAT



Many website redesigns start with a goal of "looking better." That should not be a goal, but a consequence of the new activities that follow. A marketing strategy should dictate all redesign projects. No matter what direction that strategy may be, all have a common word as their core: BEAT!

BEAT your competition
- see what they're doing and do it better

BEAT your benchmarks
- establish what they are and the plan to beat them

BEAT yourself
- make sure that if you're adding new products or services it's in the context of improving your brand, beating past presentations of who you are and what you do.
Website Redesign Tips

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