@-A-Glance Series: Price Manipulation is a good thing!
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First Looks Agency <br> @-a-glance
Tuesday  |  September 1, 2015

THIS ISSUE:
Price Manipulation is a good thing!

A reminder: a little tweaking can have a big impact.

In marketing, we're always careful of how we say and show things. The attention to everything visual needs to extend from beautiful product photography, great website design, or compelling print to something that grabs the buyers attention more than you think—the "price" visual.

At times, advertising can play to the irrational, subconscious mind. Through decades of evolution, the ".99 effect" has evolved to include different types of manipulation. Rather than present more narrative about this subject, let the visuals to the right remind you of some basic presentations.

Which product would you buy?
Price Tags

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