@-A-Glance Series: Video Marketing
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First Looks Agency <br> @-a-glance
Thursday  |  Septemeber 4, 2014

THIS ISSUE:
Social Video Marketing

Who Wants to Read When You Could Watch a Video?

When people would rather watch a video than read a whitepaper, its time to put a video into your marketing mix. 64% of consumers said they were more likely to purchase a product online after watching a video on it. Here are 3 steps for a successful video campaign:

  • Turn it into a series. Create a relationship with the viewer and keep them waiting for every new video.

  • Know your marketing segment. Be sure to make new and existing customers alike feel welcome.

  • Execute professionally. These videos are a reflection of your company. The better they are produced, the better your brand will show itself.

White Papers in Content Marketing

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