@-A-Glance Series: Trigger Emails
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First Looks Agency <br> @-a-glance
Thursday January 15

THIS ISSUE:
Trigger Emails

Timely additions to increase online profits.

Trigger emails are automated emails that are activated by a specific event. Savvy marketers can increase their open rate by 65% or more when using this timely activity.

These emails need to start out based on actions that have already been taken, such as:
  • Shopping-cart activity
  • Current purchase behavior
  • A certain browsing behavior
  • Birthdays/other celebrations
To increase success, each email message needs to be as relevant as possible while “acting” as personal as possible.
Trigger Emails

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Courtney@firstlooksagency.com
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Plainfield, NJ 07062
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