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Wednesday | December 8, 2010 |
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THIS ISSUE:
Buying Behaviors
A behavioral change for the better!
To change a prospect's "buying behavior" pick the right emotional "copy driver" for your communication. Used correctly, these primal platforms aren't apparent to the prospect, but they do subconsciously push proven behavioral buttons.
Match up the unique charactertics of your product, service or image with one of the "copy drivers" listed. Pick more than one if it can apply. The right "copy driver," along with its advertising concept, plays a major role of changing a prospect's mind.
- Fear
- Greed
- Guilt
- Anger
- Exclusivity
- Salvation
- Flattery
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