Brochure Design Tips
Marketing in the digital world has a way of discarding tried and true tools that don’t express themselves in 0s and 1s. The fact is the old brochure can still get you new business.
- Define its place in the buying process. A brochure has many objectives: point-of-sale, leave-behind, direct mail, sales support. Determine where your brochure project will function in the buying process. Produce it within that goal.
- Message and Target. Unlike many digital communications, a brochure is wrapped and presented with a tangible personality. Make sure it speaks and acts appropriately, working within your corporate identity. Convey the right communication to the right target.
- Make sure it’s accurate. There is a certain “forgiveness” in digital presentations. Knowing the words can be changed in an instant, permanence is not a given. Not so with a printed brochure. Your reputation is damaged with any inaccurate information, misspelled words, or bad grammar.
- Don’t forget the call to action. If there is anything the old school brochure lacked it was a great call-to-action. Today’s audience has less patience and attention span. After your compelling narrative of why they should buy your product, tell them how to buy it.