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How to Get the Best ROI on Outdoor Advertising
Be sure your showings are as productive as possible3 Steps to establish amazing ROI on outdoor advertising. Post COVID will no doubt have a positive effect on the outdoor advertising industry. With so many cars…
Data Points on Marketing Industry and the Coronavirus
Disappointment and OpportunityDealing with an unknown, one tool to help define a position, plot a trajectory or understand the situation is data. We’ve heard of the disastrous effects the…
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Emotional Advertising: 5 Questions to Ask
If you don't feel it...don't run it.Currently the TV landscape is filled with emotional advertising. From praising our healthcare workers to reassuring us that normal will one day return, commercials are working to…
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National advertisers change messaging during pandemic
Since you're watching more, watch with a marketer's mindsetAre you watching more TV now? While your viewing habits have changed, the national advertisers are changing, too. Here are a few observation points to look for…