Blog
In Defense of Conventional Direct Mail
Still working after all these yearsNo doubt that the digital world has upended conventional direct mail. A letter, postcard, or a self-mailer has a hard time competing with the efficiency and quick…
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Direct Response Mail: Making Most of Analytics
Analytics improve conventional direct mail.As much as the marketing world loves to divide online and off, there’s no doubt, when they work together, conversion rates benefit. Strengthen this partnership by using…
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Direct Mail Marketing Tips: Clickbait
Just because it's eye-catching doesn't mean it will catch you business.Whether you’re looking for direct mail marketing tips or advice on getting more traffic to your website, consider this: Professional website designers move visitors around websites by…
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Direct Marketing Solutions: Hyperpersonal!
The offline-online marriage is only getting stronger.Over 40 % of people who respond to a conventional direct mail offer would respond online if they had the chance, so providing opportunities to get online…