Carrier Clinic

Capitalizing on its 100th anniversary, Carrier Clinic, the largest private behavioral healthcare system in New Jersey (over 300 beds at the time), chose Aggro Creative to rebrand. We worked to completely rebuild their marketing program and identity, becoming their agency of record for more than 10 years. With a new website at its core, the program expanded to include cable, radio, outdoor, transit, print and digital advertising. We helped promote Carrier’s mental illness, substance abuse, and special education services to the Tri-State area, gaining recognition by one of the largest healthcare systems in the state (Hackensack Meridian Health) and was subsequently acquired by HMH.

Part of Carrier Clinic, Blake Recovery Center needed a separate brand to better position itself to those suffering from drug and alcohol issues. Starting with a new logo and a new website, Aggro added a full collection of informative and educational online videos. An SEM program drove more traffic to the new website to complement a complete behavioral healthcare advertising program.