Satisfaction is Success.

Toggle by Type of Client

Financial marketing and advertising requires an agency to align a client’s branding positioning with the promotion of their products and services-all under the watchful eye of compliance.

Advertising and digital marketing for financial clients requires an agency to know how to package attractively–loans, policies and services. Each having compliances definitions, regulations requirements, and disclaimers. Because the products aren’t tangible, different types of benefits and attributes need promoting. Whether it’s bank, insurance, card, services, or publishing, financial marketing is a First Looks specialty–created here in New Jersey for some of America’s best-known financial brands.

First Looks’ financial marketing examples include national advertising campaigns and neighborhood direct mail. What’s in common, the financial reward we produce for our clients–here in New Jersey and around the country.

Bank of America

For one of the nation’s largest banks and a leading issuer of consumer credit, we produced many control packages through a process of repackaging their presentations and renaming their products. Our current control has not only won in pure response, but also by more that 13% on a cost per booked account basis.

Services: Direct Mail

Bank One

Bank One was the fourth largest automotive finance company in the USA, providing commercial credit for dealers and retail credit for customers either buying or leasing a car. We developed their first national advertising campaign, then supported it with sales collateral, direct mail, trade show exhibits and dealer-directed promotions. And, to keep the sales force in close touch with their dealer customers on a weekly basis, we created a fax newsletter featuring a special promotion in each issue, called”The Dealer’s Page.”

Services: Direct Response Print Advertising Collateral Direct Mail


Creditek, the country’s leading accounts receivable outsourcing firm, wanted to “go public.” First Looks re-branded, then created a national financial advertising campaign backed by extensive collateral, website content, multimedia presentations, and trade show booth design and sales materials.

Services: Event Marketing Print Advertising Branding Collateral

Dow Jones

One of America’s largest and most trusted financial publishers, Dow Jones came to First Looks for help with many of their individual products and services. These include Wall Street Journal Subscription marketing, Barron’s Direct Mail and Subscription, branding of special education products (high school and MBA programs), B-B amenity products and services to the hotel sector.

Services: Graphic Design Brochure Design Email Marketing Print Advertising Collateral Direct Mail

Financial Times

The Financial Times is one of the world’s most trusted and authoritative sources of business information. FT turned to us to create sophisticated direct mail that dramatized how—unlike other publications that are widening their content with something for everybody—FT narrows in on the news and intelligence discriminating readers need to make informed, educated decisions.

Services: Email Direct Mail


The competitive financial magazine market has just a few brands that continue to define and report the world financial markets, Forbes being one of them. First Looks helped re-package their direct mail campaign with a new control for their national magazine subscription efforts.

Services: Direct Mail

Freedom Bank

While Freedom Bank in New Jersey opened new locations, this full-service commercial bank sought a new marketing approach to match the excitement of expansion. Turning to First Looks, Freedom benefited from rebranding, a successful Google Ads and Facebook advertising, new print ads in more publications and marketing automation. New in 2020: an updated website with informative videos and improved SEO.

Services: Digital Advertising Print Design Outdoor Advertisng Marketing Automation Website Development Online Videos Graphic Design Web Videos Website Design Email Marketing

New York Life

For Mainstay Investments, part of New York Life, we developed major new marketing programs for their Simple IRA product. With “It’s Simply IRASISTIBLE!” as the unifying theme, we created initial branding elements, direct mail, brochures, multimedia presentations and national financial advertising – all aimed to the owners of small businesses in America.

Services: Print Advertising Branding Collateral Direct Mail

Rider Insurance

For the fastest-growing motorcycle insurance company in America, First Looks re-branded this forty-year-old institution. Selling only motorcycle insurance, the New Jersey Company enjoys a strong loyalty with riders because of their genuine enthusiasm and participation within the industry. Building upon this heritage, First Looks created a new insurance advertising print campaign, email programs and inbound videos on a newly designed website.

Services: Web Videos Website Design Print Advertising Corporate Identity Branding Collateral

The Hartford

The Hartford brought us in to test against their control for AARP Auto Insurance. Their direct mail and print ads to members had become stale, and so had the results. With different formats that each dramatized why The Hartford was AARP’s educated choice for value and dependability, our client succeeded with back-to-back new controls. Take a look at our direct mail samples to see why.

Services: Direct Response Ads Direct Mail

The Wall Street Journal

Extending one of America’s strongest brands–not only breaking and establishing new controls in basic subscription enrollment–First Looks also participated in marketing programs for their education, hospitality and corporate America sectors. This includes print, web and collateral communications promoting both the print and online products.

Services: Web Marketing Email Marketing Print Advertising Collateral Direct Mail

Washington Times

Working to gain market share from their competitor across Pennsylvania Avenue, The Washington Post, The Washington Times brought in First Looks to reestablish their newspaper direct mail subscription program. Working under the tagline “prepost,” we established a new control for the subscriptions of their newspaper product.

Services: Direct Mail