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Marketing and advertising strategies of magazines and newspapers have changed. The digital shift requires new executions from publishers and their agencies.

Though circulation bases are still defined in numbers, more emphasis is now being placed on loyalty and retention. First Looks produces communications to maximize digital and traditional opportunities for national publishers. Whether it’s to increase revenues from existing subscriptions or locating and signing up new ones, our newspaper and magazine marketing strategies–produced here in New Jersey, have a proud record of beating controls and establishing new benchmarks for many of America’s most popular magazine and newspaper brands.

New Jersey based First Looks Advertising Agency has helped some of America’s largest publishers find readers, sign-up customers, and renew subscriptions.

Architectural Digest

A Conde Nast publication, Architectural Digest is the international authority that features the work of top architects and designers. As more of their marketing programs shifted to online activities, the publisher tasked First Looks with helping subscriptions, ebilling and renewal programs by helping to refresh online communications through new HTML email programs.

Services: HTML Emails


When Barron’s launched a redesigned magazine format, they retained us to introduce the magazine’s cleaner, crisper look created by Milton Glaser. With Barron’s readership already consistently beating the major indices, our mailing focused on how the new and better Barron’s could help subscribers even more.

Services: Direct Mail

Bon Appétit

Having recently refreshed its brand with a new look and personality, Bon Appétit needed to also enhance their online subscription services. First Looks was able to establish new email controls for their subscription, gift and ebilling services.

Services: HTML Marketing Email Marketing

Condé Nast

As one of the world’s largest and most respected media publishers, Condé Nast attracts 95 million readers to their print and digital brands. Direct mail and email play a vital role in efficiently reaching, nurturing and expanding their bases. First Looks creates many successful email programs that help to increase response rates for many different activities from initial subscription to online payments. Magazines include: Vanity Fair, Architectural Digest, Bon Appétit, Golf Digest, Self and Allure.

Services: Email Marketing Direct Mail

Financial Times

The Financial Times is one of the world’s most trusted and authoritative sources of business information. FT turned to us to create sophisticated direct mail that dramatized how—unlike other publications that are widening their content with something for everybody—FT narrows in on the news and intelligence discriminating readers need to make informed, educated decisions.

Services: Email Direct Mail


The competitive financial magazine market has just a few brands that continue to define and report the world financial markets, Forbes being one of them. First Looks helped re-package their direct mail campaign with a new control for their national magazine subscription efforts.

Services: Direct Mail

Golf Digest

One of the leading golf authorities both in their online and offline publishing, this Conde Nast entity asked First Looks to help their publishing marketing with their online activities for email subscription, ebillings and gifting.

Services: HTML Emails Email Marketing

Lucky Magazine

Before Conde Nast sold Lucky to an L.A. based publisher, First Looks produced email subscription communications, gifting and ebilling online programs. First Looks repackaged a new look for their communication services.

Services: HTML Services Email Marketing

The Wall Street Journal

Extending one of America’s strongest brands–not only breaking and establishing new controls in basic subscription enrollment–First Looks also participated in marketing programs for their education, hospitality and corporate America sectors. This includes print, web and collateral communications promoting both the print and online products.

Services: Web Marketing Email Marketing Print Advertising Collateral Direct Mail

Washington Times

Working to gain market share from their competitor across Pennsylvania Avenue, The Washington Post, The Washington Times brought in First Looks to reestablish their newspaper direct mail subscription program. Working under the tagline “prepost,” we established a new control for the subscriptions of their newspaper product.

Services: Direct Mail