|Let’s face it, COVID-19 has us all in some form of lock-down. For certain industries, this day-to-day routine of us staring at the screen with little else to do (OK…a little bit of work!) has sales booming. If your business is not one of these fortunate few, there are other pandemic effects you should take advantage of—across the board, email open rates and click through rates have seen significant increases. Along with the need to still purchase, even while sitting in a chair, conversion rates are up too!
The necessity of continuing to invest in email marketing is a no-brainer. Keep in mind, though, while your audience is more attentive now, it is also smarter and choosier. Make sure you’re working within their online environment by following these three important approaches: