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Thursday | February 27, 2014 |
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THIS ISSUE:
Does your website have the answers?
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Google's Hummingbird
Google’s Hummingbird is their new search feature with the capability to understand and answer conversational search queries. Answering questions is now as important as matching search topics.
The opportunity for marketers is simple. Potential customers will have a better chance of finding you if your website can answer their questions.
3 solutions to master Hummingbird:
- Research and structure new SEO components specifically tailored to
answering prospects questions
- Produce or revise content in order to answer specific questions
- Add more blog entries and high-quality expertise on specific topics
Remember, the website with the answers gets the hits! |
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