Great graphic design relies on great imagery to be successful. But a visual image needs to turn “practical” quickly. A website’s readability is ultimately what engages and transports your visitors. As you redesign, tune-up or start a new second-generation site, keep a few font issues front and center:

• Font Styles
• Font Size
• Line Lengths
• Leading
• Kerning
• Alignments
• Colors

There’s no magic combination to these components, but a checklist to address these issues during production will increase your audience’s participation and response rates, adding to your overall success.

Interested in offline, outdoor, radio, cable or digital marketing? Want to spruce up your site with a fresh web design?  First Looks Advertising can help!