First, this is not a do-all “how-to improve your social media campaigns” lesson. What’s reported today about lowest CPC (cost-per-click) is just one of the many judgment factors that go into improving PPC campaigns.
As you decide and execute your campaigns, one driving force common to all is that of budget allocation. How much will I be spending to reach and influence a certain number of people?
Getting them started and keeping them engaged on their digital journey can be measured with several digital yardsticks – cost-per-thousand-impressions (CPM), cost-per-like (CPL), cost-per-view (CPV) and cost-per-click (CPC). Many advertisers start their search with CPC.
THE VALUE OF EACH PLATFORM’S CLICKS WILL DEPEND ON YOUR INDUSTRY AND OBJECTIVES. THEY ARE NOT EQUAL, BUT IF THEY WERE, HERE’S SOME HELPFUL INFORMATION ON CPCs.
Looking to start a new, or improve an existing, PPC campaign? First Looks routinely beats industry benchmarks and has the expertise to strategically place your digital ads. Contact us if more click volume – or more qualified click volume – would benefit your bottom line.
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