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Mobile Marketing: QR Codes

How to use them.
Mobile Marketing QR Code Example

They give mobile marketing, direct mail, print advertising, even outdoor advertising another tool to increase response rates and conversions. Here are 3 quick tips to use QR codes correctly:

1. Be Seen. Don’t hide your QR code. Art directors may not love them, but consumers do! They don’t have to be black, just not camouflaged.

2. Be Scannable. Don’t place it in a crease or near the bottom or side of your ad and be sure to test and re-test the symbol before deployment.

3. Be Smart. Their phone is smart, make sure you are, too. Give them something of value for their time and effort.

For more information, contact First Looks Advertising – your go-to agency for offline and digital marketing, web design, and all things advertising!