1. Be Seen. Don’t hide your QR code. Art directors may not love them, but consumers do! They don’t have to be black, just not camouflaged.
2. Be Scannable. Don’t place it in a crease or near the bottom or side of your ad and be sure to test and re-test the symbol before deployment.
3. Be Smart. Their phone is smart, make sure you are, too. Give them something of value for their time and effort.