When planning your mobile marketing strategy, consider this:
More than 70% of purchase decisions are made somewhere outside the home. The mobile phone travels with your prospect everywhere.
82% of Twitter usage (already embraced by large and small retail) is on mobile devices.
Worldwide acceptance. Though U.S. smartphone penetration is zooming—now at 72%, South Korea leads the pack at 88%. Worldwide smartphone use now exceeds 2.6 billion.
Highly targeted. First Looks has been on the leading edge with mobile advertising for years, including back in 2010 when we helped MetroPC test a program using dial tones of subscribers to target packets of mobile ads. Current innovations enable an even greater level of targeting for increased effectiveness.