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how to track marketing campaigns to increase profits

How to Track Marketing Campaigns

Use your tracking and measurements to go to the bank!

Are you wondering how to track marketing campaigns? Don’t just go through the motions—use your metrics to increase profits. Tracking needs to not only tell you something…

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Social Marketing Goals: Magnified illustration with the word Social Media on white background

Social Marketing Goals and Objectives

Don't forget this important first step!

Have you thought about your social marketing goals? You’ve heard (and for good reason) about the benefits of applying the SMART approach to marketing strategy and execution….

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digital marketing for small business

The Importance of Digital Marketing for Small Business

Smart Marketing Tips for Entrepreneurs

Increasing your brand awareness remains a top priority for all businesses–large or small. Today, marketing is about meeting consumers where they are–being in the right place at…

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Digital Marketing for Small Business and setting SMART marketing goals for small business

SMART Marketing Goals for Small Business

The basics of SMART goal-setting

What are SMART marketing goals? Specific: Try to be as thorough and detailed as you can so there is no room for interpretation on what your team…

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