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Packaging Design: Packaging Your Brand

3 components to consider.
Creative Packaging Design by First Looks

If you sell physical goods, creative packaging design is a crucial touchpoint of your brand to the customer. Well-executed product packaging communicates your brand to buyers, encouraging them to select your product over a competitor’s.

Three components are addressed in every creative packaging design project:

  • Design Elements
  • Colors
  • Materials

The competitive landscape of your sector helps define how unique or distinctive your packaging needs to be. Carefully consider the level of customization you want, for it may cut into unit profitability. Since a brand needs to be consistent in all its messaging, don’t forget to brand your packing slips, instructions and other printed materials, too.

For more information, contact First Looks Advertising – your go-to agency for offline and digital marketing, web design, and all things advertising!