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Print Advertising: Print Ad Placement

If they don’t see it, they can’t buy it!
Print Advertising example for article on ideal print ad placement

Here are some tips for print ad placement to ensure your best print advertising:

  • With print magazine insertions, the default position for your ad placement should be right-hand side, first 1/3 of magazine.
  • The best time to secure this position (get it in writing) is when you’re committing to a multi-insertion contract or when you are renewing for another year.
  • It’s in your best interest to let your publisher know of your disappointment when you do not get a preferred position


For help with print advertising, digital marketing, web design and overall marketing success – count on First Looks Advertising. From design to negotiation, we’ll ensure your most effective campaigns.