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Wednesday | March 9, 2011 |
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THIS ISSUE:
Product Placement
Starts by knowing your "Gens"
Rule #1 of product placement: make sure your marketing tactics and strategies align
themselves to the right generation of consumer markets.
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- Gen X—Born 1965 to 1984, 70 million strong. Technologically "bilingual" responds to traditional and new media.
- Gen Y—Born 1985 to 2004, 100 million strong. Children of Boomers (1945-1964)—most coveted buying group. Multi-taskers.
- Gen Z—Born 2005 to present, 20 million and growing. Fast becoming an exciting and challenging market. The internet rules.
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