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Is it time to refresh your online content marketing?

Stale content is like stale bread…not too appealing!
online content marketing should be fresh like this bread

The role of online content marketing in a successful digital marketing program is nothing new. It’s been a pillar SEO item for decades, especially after Google started showing their appreciation with higher page ranks.

If your program has grown a little stale, refresh it with a review of its objectives and a refreshed execution.

Align your content deployment to different marketing objectives. You probably target more that one audience; each might require tailored content.

Since content marketing is an ongoing exercise, make sure you supply the correct content to match the consumer’s journey in getting to know your brand and buying your product.

Finally, make sure you have an inviting variety of types of content. Even great blogs can get tiring after a while.

Here are 16 types of content to use in your digital marketing campaigns. Using just a few will keep you audience tuned and engaged to your online communications.

  • Case Studies
  • White Papers/eBooks
  • Press Releases
  • E-newsletters
  • Blogging
  • Webinars
  • Videos
  • Social Content
  • In-Person Events
  • Interviews
  • Slideshows
  • Product Demos
  • Infographics/Images
  • Polling/Research
  • Virtual/Online events
  • Community Events
For help refreshing your online content marketing, website design, and traditional or digital marketing strategy, contact First Looks.