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Thursday | April 14, 2011 |
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THIS ISSUE:
SEO Copywriting Tips
Two sets of eyes to appeal to.
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- Website copy needs to appeal to the human eye as well as the "crawler eyes" of the search engines. This is an important component of Search Engine Optimization.
- Incorporate keywords into your headlines and text. In text, position them at the beginning or end of your paragraphs rather than in the middle.
- Sophisticated algorithms from the search engines can detect unnatural use of keywords. Keep it natural. Keep it human!
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