Have you thought about your social marketing goals? You’ve heard (and for good reason) about the benefits of applying the SMART approach to marketing strategy and execution. Applicable to any marketing channel, project and program, SMART goal-setting is often overlooked concerning social media activities.
Test yourself right now:
Are your social marketing goals SPECIFIC, MEASURABLE, ACHIEVABLE, REALISTIC and TIME-BOUND?
If not, stop and reassess. Then, reboot, starting with defining your objectives.
Here are a few examples of strong, deliberate objectives for your social media marketing:
-Generate more word of mouth
-Increase product/service or brand awareness
-Increase customer loyalty to brand or product
-Improve/enlarge your public relations
-Reduce customer support cost
-Cultivate your brand ambassadors
-Out-social your competitors
One of the smartest things a marketing manager can do is to hire a social media marketing consultant. At First Looks, we’re ready to apply the SMART approach to all of your marketing efforts.