THIS ISSUE:
Print Ad Placement
If they don’t see it, they can’t buy it!
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- With print magazine insertions, the default position for your ad placement should be right-hand side, first 1/3 of magazine.
- The best time to secure this position (get it in writing) is when you're committing to a multi-insertion contract or when you are renewing for another year.
- It's in your best interest to let your publisher know of your disappointment when you do not get a preferred position.
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