THIS ISSUE:
Trigger Emails
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Timely additions to increase online profits.
Trigger emails are automated emails that are activated by a specific event. Savvy marketers can increase their open rate by 65% or more when using this timely activity.
These emails need to start out based on actions that have already been taken, such as:
- Shopping-cart activity
- Current purchase behavior
- A certain browsing behavior
- Birthdays/other celebrations
To increase success, each email message needs to be as relevant as possible while “acting” as personal as possible.
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