Our Blog. Free marketing tips.

Blog Home

What is Replatforming?

Make sure keeping up doesn't mean falling behind.
Replatforming represented by a computer screen with colorful lines

Replatforming refers to the process of migrating data, processes and other important elements from one digital platform to another. As systems and companies evolve, this may be necessary in order to utilize a more modern and efficient platform or due to outgrowing a legacy system. In either case, a careful review, plan and implementation will ensure a pain-free migration.

Be sure your replatforming project includes the following steps:

  1. Analysis of existing data and structures
  2. New platform set-up, including required processes
  3. Data export/import
  4. Validation and fine-tuning

Sound complicated? To better serve your business goals, contact First Looks Advertising for help to successfully transition to a new website platform, marketing automation, or digital marketing program.