What is SEO? Search engine optimization (SEO) is the process of increasing visibility of a website or page in a search engine’s unpaid results—otherwise known as “natural”, “organic”, or “earned” results.
There are many keys to maximizing the power of keywords in your SEO platform. One is directional. Never approach a keyword search from one direction. Analyze your subject or service from approaches that cover a variety of perspectives, attitudes, wants, needs and desires. Though you’ll end up with a lot more keywords, it is from this “full circle” gathering that your core keywords will eventually surface.