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In Defense of Conventional Direct Mail
Still working after all these yearsNo doubt that the digital world has upended conventional direct mail. A letter, postcard, or a self-mailer has a hard time competing with the efficiency and quick…
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Using Semantic Search: Part 2
PART 2 OF 2: Make sure your intent is also their intent!In an earlier post, we introduced to you Google’s new twist in search component: using Semantic Search for better search engine ranking. No, Google doesn’t rest on it’s laurels… and…
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Semantic Search: Keywords are only the beginning
PART 1 OF 2: The future of ranking means doing more with your keywordsAs Google pushes towards smarter listing, SEO’s Keyword Component, which has been an instrumental tool in maximizing website’s rankings, is being supplemented by a new component, Semantic Search. A…
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Adwords Campaigns
To measure success you first have to define it“I want my Adwords campaigns to give me more sales. Adwords needs to make me money or it’s not worth it.” While it’s hard to disagree with…