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Digital Advertising: Spy on Your Competitors
Start by being sneaky.First, it’s not illegal. Neither the ghost of David Ogilvy nor the internet police will visit you. You might feel like an online Sherlock Holmes when uncovering…
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Print Media: Magazine Readers
Still a major media force!Reading in between the lines makes a solid case for keeping print media – newspaper and magazine ads – in your media mix. Magazine audiences are growing…
Print Advertising: Print Ad Placement
If they don’t see it, they can’t buy it!Here are some tips for print ad placement to ensure your best print advertising: With print magazine insertions, the default position for your ad placement should be right-hand…