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Content Writing: Make Sure Your White Paper Isn’t Just White Noise
4 Steps to Leverage Your White Paper in Content MarketingWhite papers are the traditional approach to providing content writing on specific subject matters to clients and prospective customers. To make the information resonate, white papers must…
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Content Marketing Strategy: Beyond SEO
Let Your Users Do the WorkSending readers to your website with strategic keywords, alone, is not enough anymore. Get them to share your content across multiple platforms. Your content is like gossip…
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Content Marketing: Multiple Delivery Channels
Offer multiple delivery choices.Though recent definitions of content marketing suggest it’s a simple marketing activity, the truth is it can be a complex program of planning and execution. Though content…
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Web Marketing: Build Trust not Traffic
Marketing matrixes have conditioned us to measure success by the numbers.In web marketing, clicks, sessions, views, impressions, downloads, and a host of other measurements cast either a negative or positive result by reporting the quantity. Bragging rights…