Blog
Category:
Email Response: Understand Bounces
Not all bounces are created equal.Though website analytics can be very helpful, they are sometimes misleading. Concerning email response rates and bounce rates, please keep in mind there are two types of bounces: hard…
Category:
Email Marketing: Double Opt-in Success
A double is always better than a single.Conventional and email marketing share a common characteristic: your success is only as good as your mailing list. Many times, without even knowing it, you’ve joined an email…
Category:
Direct Response Mail: Making Most of Analytics
Analytics improve conventional direct mail.As much as the marketing world loves to divide online and off, there’s no doubt, when they work together, conversion rates benefit. Strengthen this partnership by using…
Category:
Direct Mail Marketing Tips: Clickbait
Just because it's eye-catching doesn't mean it will catch you business.Whether you’re looking for direct mail marketing tips or advice on getting more traffic to your website, consider this: Professional website designers move visitors around websites by…