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Direct Marketing Solutions: Hyperpersonal!
The offline-online marriage is only getting stronger.Over 40 % of people who respond to a conventional direct mail offer would respond online if they had the chance, so providing opportunities to get online…
Direct Marketing: “Call-To-Action” Best Practices
3 quick ways to increase response ratesImprove your direct marketing with these simple tips: With Email Communications—use buttons instead of words with links. Your call-to-action (CTA) response rate increases on average 10%. With…
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Direct Marketing Tips: Real Life Direct Marketing
Who I was. Who I am. (A short film)Among the best direct marketing tips for any business: remember that direct marketing doesn’t stop with email, conventional direct mail or adding a 1-800 number. True direct…
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Direct Response Rates: Tips to improve
Is Less More?Many years ago, after much testing, Publisher’s Clearing House found that adding more items into its direct mail packages resulted in higher direct response rates for their…