Blog
Category:
Brand Strategy: Multi Channel Marketing
Make sure your touch points come from the same finger.For solid brand strategy: introduce, reinforce, educate, engage, increase—all are verbs relating to the marketing message defined as a “touch point.” Since multi-channel marketing allows different touch points…
Category:
Brand Identity: Lower case “b” for branding
Marketplace changes “Branding” to "branding"Ah…those wonder days depicted on Mad Men. Where the strength of brand identity alone could push the product straight into the customer’s hand. Today, the power of…
Category:
Logo Design: Trademark or Servicemark?
The right registration for your creative logo designOnce you’ve chosen a logo design, it’s important to protect it from infringement. Logos, phrases or symbols can all be registered with either servicemarks or trademarks. Servicemarks…
Category:
Company Logo: How to Register Your Logo
The trademark registration processThe best way to protect your company logo from infringement is to register it through the U.S. Patent and Trademark Office (USPTO). Here are the steps for…