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Radio Advertising: 5 Tips for Great Radio
How to make the most of 60 seconds.You’ve chosen just the right station for your radio advertising. You’ve chosen just the right time. Before you pay for your radio commercial to air, make sure…
TV Advertising: Keep The Cable On
Cable Advertising FactsThough everything web dominates most media and marketing discussions, keep TV advertising with cable on your media menu. The facts support its continued consideration: Broadcast versus Cable…
Outdoor Advertising: Measuring Impact
Billboard Ad Metrics.Outdoor advertising is a mainstay in reaching a broader audience, reinforcing brand image, and reaching those who may not be looking for your brand. The average person…
Out of Home Advertising: Measuring Eyeballs
“How many eyes”? Is now measurable in outdoor advertising.Out of Home Advertising Has its Own Measurement System. Much like the Nielsen ratings system for TV and other media—which tracks an advertisement’s effectiveness—the TAB Out of Home (OOH)…