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Native Ads versus Display Ads
Is the subtler approach the better approach?Online marketing doesn’t lack a large inventory of different approaches to engage an audience. Though multitouch, multichannel or cross-channel marketing advocates using several approaches, sometimes decisions need…
Data Points on Marketing Industry and the Coronavirus
Disappointment and OpportunityDealing with an unknown, one tool to help define a position, plot a trajectory or understand the situation is data. We’ve heard of the disastrous effects the…
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Emotional Advertising: 5 Questions to Ask
If you don't feel it...don't run it.Currently the TV landscape is filled with emotional advertising. From praising our healthcare workers to reassuring us that normal will one day return, commercials are working to…
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National advertisers change messaging during pandemic
Since you're watching more, watch with a marketer's mindsetAre you watching more TV now? While your viewing habits have changed, the national advertisers are changing, too. Here are a few observation points to look for…