Blog
Category:
Touchpoints
Maintain a touchpoint strategy without offending consumersDigital marketing throws a lot at us. At over 5,000 ads per day per person, the best practice of directing 7 touchpoints to solicit a call to…
Category:
The Rule of Seven
Give yourself a numerical advantageReaching your consumer is the most important part of any marketing program. Most marketing professionals understand that in order for prospects to get to know, trust and buy…
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Geotargeting brings success to your marketing program
Target Found: Connecting to the ConsumerIn the digital marketing world, geotargeting is important for both local and national brands. Digital Advertisers geotarget to reach consumers through location-based advertisements, acquiring their location through…
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How Much Do TV Commercials Cost?
Real costs for 30 seconds on broadcast TVDespite the ongoing news of the full embrace of online digital advertising, make no mistake about it—broadcast network TV continues to be the channel for broad-based branding and…